SMS vs. In-App Messaging – Which is Better for Mass Notifications?

man receiving a text message on a mobile phone

Effective communication is important for every organization, both on a personal level and when you need mass notifications. The question is, “What is the best method of communication?” Let’s take a closer look at the differences between SMS messaging and in-app notifications for mass communication.

Why Does Your Organization Need Mass Notifications?

We live in a technologically advanced world, which means most people expect quick, easy, convenient communication. Regardless of what industry you are in, the ability to communicate effectively with consumers or with employees increases your organization’s overall efficiency.

Sometimes, mass notifications are used to communicate important announcements or updates regarding your industry. Other times, they are used in the event of an emergency. From public health to childcare and early care and education services, the ability to notify individuals and families of important news ensures that the right people know the right things.

This begs the question, “HOW should mass communication be accomplished?” What is the best and most effective method of sending emergency notifications? Most alerts deploy via SMS messaging or through in-app notifications.

SMS messaging is a far more effective tool for communication than in-app messaging 

Benefits of SMS Messaging for Emergency Notifications

There is no need to develop an expensive application.

App development costs money, and so does app marketing. Instead of spending resources on an app that you’ll have to convince people to download, SMS messaging for mass notifications uses the native text messaging software that already exists on users’ phones. No development or marketing required!

Secure text messaging eliminates the danger of data breaches.

Apps are easy to hack, which increases the chances of a security breach. To protect your audience’s privacy as well as any sensitive information, use SMS messaging. .

Opting in for mass notifications is easy and does not require downloading anything.

Phone space is a precious commodity, and most people prefer not to fill theirs with apps and downloads that they won’t use very often. The ease of SMS messaging (and lack of memory required) makes it a tempting alternative to downloading an application.

SMS messaging is fast and does not need to be opened separately.

Depending on the style of the app, your audience may need to open the app upon receiving a notification. SMS messaging pops up on the screen and makes viewing updates even more convenient.

Text messaging works even without the internet.

Additionally, most apps require internet or cell phone data to function. SMS messaging works as long as the individual is in an area with cell service. This keeps your audience from using precious data or from missing mass notifications due to lack of internet.

SMS text messaging can reach over 35% of phone users in the world.

Push notifications often go unread and users can easily opt to turn them off entirely from the app. While users can opt-out of SMS messages by texting STOP, response rates are much higher than with push notifications.

How Can Compliant Campaign Help?

Compliant Campaign connects public health, federal agencies, enterprises, parents, caregivers, and communities during times of crisis. Our expert team of software developers, designers, project managers, QA, and data Analysts, along with our support and training team. helps you achieve your organization’s communications goals with mobile technology.