Marketing and customer engagement through the mobile channel has never been more relevant or brand differentiating as it is today.
And it's never been more regulated.
Whether utilizing SMS for marketing or employee communication, the rules are the same. The industry standards have been set by the carriers and telecom authorities, CTIA - The Wireless Association and MMA - Mobile Marketing Association.
Collectively they advocate on behalf of the carriers and consumers alike while leading the development of standards for this constantly changing industry.
Ultimately, the primary goal of these governing bodies is to maximize the power of the mobile channel but more importantly drive consumer trust and value.
And it's never been more regulated.
Whether utilizing SMS for marketing or employee communication, the rules are the same. The industry standards have been set by the carriers and telecom authorities, CTIA - The Wireless Association and MMA - Mobile Marketing Association.
Collectively they advocate on behalf of the carriers and consumers alike while leading the development of standards for this constantly changing industry.
Ultimately, the primary goal of these governing bodies is to maximize the power of the mobile channel but more importantly drive consumer trust and value.
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HELPFUL LINKS |
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CTIA Short Code Monitoring Program
Short Code Monitoring Handbook v1.4.1 CTIA Compliance Assurance Solution Mobile Commerce Compliance Handbook v1.3 Mobile Marketing Association U.S Consumer Best Practices For Messaging v7.0 TCPA Telephone Consumer Protection Act 47 U.S.C. § 227 Federal Trade Commission Official FCC Blog |